What We Do
We elevate what makes your brand unique. Our passion for the industries we play in drives our endless creativity and commitment to your success.
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Gaming
We help developers, publishers, gaming organizations, non-profits, and award shows find their widest and most dedicated audiences.
Technology
Virtual reality, augmented reality, mixed reality, streaming platforms, Web3, and cloud tech clients love our innovative and nimble tactics.
Tabletop and Toys
Toys, puzzles, and family fun have found a stable, successful home with our creative and caring team.
Our Services
Meeting unique client needs for over 15 years has made us knowledgeable in many areas, and the list keeps growing! From public relations to product counsel, we become a partner in promoting your brand.
Public relations
Media relations
Integrated marketing
Brand development
Biz dev collaboration
Social media
Community building
Creator programming
Thought leadership
Events & speaking
Analyst relations
Mock game reviews
250+
Events Managed
900+
Products Launched
1500+
Media Relations
190+
Client Partners
Exceptional results – driven by insights, inspired by your stories, fueled by our creativity.
We’ve Earned Our Stripes
No two clients are the same, and we like it that way. We can’t wait to uncover your brand’s full potential.
About Us
Our seasoned industry insiders are passionate about becoming an extension of your team, with endless creativity and commitment to your success. How does our strategic partnership bring you closer to the media, customers, and communities you want to reach? Simple – we’ve learned from the best. Since co-founding the company in 2008, Perrin, Beth, Kelli, and now nearly 40 Zebras (affectionately known as “the Herd”) work from across the United States to serve their global client base.
Perrin Kaplan
Principal / Founder
Beth Llewelyn
Principal / Founder
Kelli Horner
Principal / Founder
Casey Pelkey
Chief Operating Officer
Michele Spring-Fajeau
Sr. Vice President Family & Technology
Andrea Piotraszewski
Vice President Gaming & Technology
Alice Martinez
Vice President Emerging Technology
Johner Riehl
Vice President Gaming & Content
The Herd Spans Coast to Coast